CBS Interactive - How To Build An Interactive Website

CBS Interactive (formerly CBS Digital Media Group) is an American company and is a division of the CBS Corporation. It is an online content network for information and entertainment. Its websites cover news, sports, entertainment, technology and business. It is headed by Jim Lanzone.

CBS Interactive coordinates with CBS Network Sales to bring together ad sales operations, as well as the Corporation's television, sports, and news groups, who will continue to be involved in program development.

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History

On May 30, 2007, CBS Interactive acquired Last.fm for £140m (US$280m).

On June 30, 2008, CNET Networks was acquired by CBS and the assets were merged into CBS Interactive, including Metacritic, GameSpot, TV.com, and Movietome.

On March 15, 2012, it was announced that CBS Interactive acquired video game-based website Giant Bomb and comic book-based website Comic Vine from Whiskey Media, who sold off their other remaining websites to BermanBraun. This occasion marked the return of video game journalist Jeff Gerstmann to the CBS Interactive division of video game websites, which includes GameSpot and GameFAQs, and has Gerstmann once again working directly with his some of his former peers at GameSpot under the same building at the CBS Interactive headquarters.

On April 17, 2012, it was announced that Major League Gaming and CBS Interactive would be entering a partnership alongside TwitchTV to be the only exclusive online broadcaster of their Pro Circuit competitions, as well as for advertising representation.

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Brands

Entertainment

CBS Interactive's entertainment brands are CBS.com, the online home of CBS, an American network television channel; CHOW, recipes, discussions, reviews, videos and stories all related to food; TV.com, ciscussions, show guides, reviews and videos all about television; Metacritic, a review aggregation website for games, music, television and movies; and GameRankings, a review aggregation website for games.

Games

CBS Interactive's games brands are GameFAQs, a community driven website with guides and forums about video games; GameSpot, news, reviews and guides about video games; Comic Vine, news, reviews, and forums about comics; Giant Bomb, news, reviews and guides about video games; and onGamers, news analyses and columns about the eSports scene.

Music

CBS Interactive's music brands are Last.fm, the music discovery service and listening service; and MetroLyrics, lyrics, videos and news for music. Adware/Malware in the website.

News

CBS Interactive's news brands are CBSNews.com, the online home of CBS News, the news division of CBS Corporation; and CBSN, a 24-hour news channel based completely online and on smart devices, a division of CBS News.

Sports

CBS Interactive's sports brands are CBSSports.com, the online home of CBS Sports, with news, scores, video and discussion about professional sports; CBSSports.com College Network, the online home of CBS Sports College Network with news, scores, video and discussion about collegiate sports; CBS Sports Fantasy, a website featuring fantasy sports; and MaxPreps, a website including information, recruiting, news, video, and discussion about high school sports.

Technology

CBS Interactive's technology brands are CNET, an American media website that publishes reviews, news, articles, blogs, podcasts and videos on technology and consumer electronics globally; CNET Content Solutions, content solutions related to technology and consumer electronics; Download.com, a website for free, Adware/Malware bundled software; TechRepublic, news, information, resources and forums for IT professionals; and ZDNet, technology news, reviews and videos for technology and business professionals.

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Former brands

BNET, founded in 2007, was an online magazine dedicated to issues of business management. It merged into CBS MoneyWatch.

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